Going the Distance: Focus Groups & Taking Your Case to Trial

At Butler Kahn, we prepare cases for trial.

When we accept a client for representation, it’s because our client wants trial lawyers who will litigate a case from the beginning to the end. Not all law firms do that—some take in lots of cases and settle them quickly, never intending to set foot in a courtroom. That’s not how we practice law. We take only a small number of cases so we can invest our time, energy, and capital into every case we handle.

When it comes to trial preparation, our end-goal is always the same: open and honest communication with the jury. We sometimes use focus groups to achieve that goal. Focus groups help in several ways:

  1. they help us understand what questions jurors are likely to have,
  2. they help us understand which exhibits jurors will find helpful, and
  3. they allow us to practice clear, understandable presentations.

Although not every case requires a focus group, they can be enormously helpful in the right cases. Often, Butler Kahn teams up with Focus Jury Research to analyze and prepare cases.

Focus groups are one tool in Butler Kahn’s toolbox for going the distance.

Jeb Butler focus grouping a road wreck case.
Picture of Matt Kahn
Matt Kahn is an Atlanta personal injury lawyer and a partner at the law firm Butler Kahn. Matt has dedicated his career to fighting for individuals and families who had been harmed by the negligence of others. At Butler Kahn, he has had the honor of helping families who have lost children in motor vehicle accidents and people who were critically injured. He helped a family secure a $45 million settlement to provide lifetime care for their son, who was critically injured in a motorcycle accident. Matt is a graduate of Emory University School of Law and has been recognized as a Super Lawyers’ Rising Star and by Best Lawyers as One to Watch. He has received an Avvo 10.0 Top Attorney rating. Connect with me on LinkedIn
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